Cut Down By Another Leading Company, About 25% Of The Staff Predicted To Be Fired By Adidas In The Coming Months.


German Sportswear maker Adidas is looking to tighten its operations in the country. Adidas id a leading merchandiser in the country and has a huge chain of business spread across the country. This step of the company would lead to a massive reduction in their employee strength. According to the sources at Nirmal Singh 3C Company, the company is planning to shred around one- fourth of its staff in the coming months and this would worsen the state of unemployment in India. Adidas, which owns Reebok is in talks with Reliance brands to hand over a lot of its operations to them.

The reason behind this sudden decision of the merchandise is not yet that clear, but the sources at Nirmal Singh 3C Company said that a spokesperson from Adidas India said that they always plan to strategically increase their focus and the investments in India and they still don’t know anything about the staff change or the reduction of the employees. So anything about this would be simply on the basis of random guess and unbacked speculations. He added that they always explore the business partnerships across the industry and would still continue to do that regardless of the shedding decisions taken at the managerial level, which because of the companies policy they would like to not comment on.

Nirmal Singh 3C Company says that Adidas has been operating in almost all the part of the country and they have the approval of the Department of Industrial Policy and Promotion (DIPP) to open its stores in the country. They always prefer to have large stores as they give a better chance of profit when the stores have complete range of footwear and apparel.

Nirmal Singh 3C Company says that they still prefer to have the franchisees with deep pockets, but after their cut in the number of franchise partners from 500 to mere 70, they sense even more cuts on the cards. Darshan Mehta, chief executive officer of Reliance Brands that they are having talks about the ongoing process but still they have not made any negotiations and no such deal has been finalized yet. 
Location: India

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